Marketing Workshop - Session 4

Using Today's Marketing Platforms – Introduction into different marketing mediums

The fourth and final instalment of the marketing workshops hosted by Chris Butler from Nelson based marketing consultancy The Marketing Studio. Need help understanding different media formats to market your business? This session will give you a brief overview of key marketing platforms as well highlight the fact that not all platforms are relevant to all business objectives and marketing strategies.


Anyone looking to start a business or current business owners that are looking to implement their marketing strategy across a range of different marketing platforms but need more insight into what formats would be most suited to the business.


In this 2 hour session we will discuss the different media mediums; traditional media and modern media - touching on the pro and cons of each. We will teach you how the types of marketing mediums you choose ultimately becomes the key to the success of the campaign including looking at social media. We will consider why it is important to remember that establishing the right marketing mix is not about just using one medium at a time. Finally we will run through examples looking at the three main factors that need to be considered when choosing your medium; your message, your audience, and your budget.


• The different Media Platforms
• Traditional VS Modern media
• How best to use these formats
• Cost aspects


• Use the correct media platforms for successful marketing results
• Decide how you want to target your audience
• Allocate your budget accordingly

This workshop will be interactive with Q&A’s highly accepted so come prepared to analysis your business and get yourself into a position where you are comfortable with your marketing.

Chris Butler, owner of The Marketing Studio 

The Marketing Studio is owned and operated by Chris Butler who has over 20 years of experience in business and event promotion. As well as his own freelance contract projects, Chris has had many years of experience working for and running businesses in the real market place and understands the difficulties faced today. Chris has worked for some high-profile companies in New Zealand and Australia in sales and marketing roles. Starting in Radio, Chris has had hands-on experience in all forms of media and has been at the coalface in the evolution of the industry from traditional media through to digital and e-commerce marketing.

Get ready to step up your marketing game!

Don't miss this opportunity and book your spot today.

CLICK HERE for our Cancellation and Transfer Policy.

Wednesday, 22nd July, 2020
10:00 a.m. to 11:30 a.m.
Marlborough Chamber of Commerce, Level 1, 82 Seymour Street, Blenheim, 7201
Single Ticket (Member) incl GST:
Single Ticket (Non-Member) incl GST:

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