Marketing Workshop - Session 3
Your Messaging and Developing Content – how to build your brand
The third of four insightful workshops hosted by Chris Butler from Nelson based marketing consultancy The Marketing Studio. One of the most important elements of a business is creating a brand and building your personality. This session will give you key tips and tricks on how you can create messaging and develop content to market your business.
WHO IS THIS COURSE FOR?
Anyone looking to start a business or current business owners that are looking to develop and grow their business branding and personality. Anyone interested in understanding the process behind content planning and creating an effective message - what is your goal? For example recruiting people to your brand or raising awareness.
When building a business one of the first things you need to do is establish a clear brand persona through imagery, symbols, colours and a general ‘feel’ of how you would like to be portrayed; generally this ‘brand personality’ will reflect your key target market. Over the 2 hour session we will get you to think about all of the above elements and other marketing material (websites and brochures), slogans and taglines and social layout - in order to create uniformity across all platforms. We will then look at creating content. This will be more than just words on a page, content is strategic, planned, structured, and measured.
Key elements to think about when building a brand persona
The importance of key messages
How to develop content
SO YOU CAN:
Feel confident in your brand personality
Have a ‘brand bible’ to use across all marketing materials
Create successful and effective content in relation to your required objectives
This workshop will be interactive with Q&A’s highly accepted so come prepared to analysis your business and get yourself into a position where you are comfortable with your marketing.
Chris Butler, owner of The Marketing Studio
The Marketing Studio is owned and operated by Chris Butler who has over 20 years of experience in business and event promotion. As well as his own freelance contract projects, Chris has had many years of experience working for and running businesses in the real market place and understands the difficulties faced today. Chris has worked for some high-profile companies in New Zealand and Australia in sales and marketing roles. Starting in Radio, Chris has had hands-on experience in all forms of media and has been at the coalface in the evolution of the industry from traditional media through to digital and e-commerce marketing.
Get ready to step up your marketing game!
Don't miss this opportunity and book your spot today.
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