18th April 2013
12:00 am - 7:30 pm
85 Budge St
Developing innovative new products and services is critical to driving your company’s revenue growth and increasing competitive advantage. But product development is often a high risk exercise, so how do you maximise your chances for success and develop world class products that really connect with your customers?
This seminar covers three key topics:
1. Develop products that people want – The power of research and design thinking to identify new insights, ideas and opportunities
2. Contractual considerations – Insightful advice to maximise your return on investment in new product development and intellectual property.
3. Develop products that will perform – Use of engineering design, analysis expertise and tools to help design and optimise your product
Intended Audience: Entrepreneurs, business owners, investors, senior managers, designers & engineers looking to: assess and identify development ideas; develop products, services or machines; improve their development processes; raise capital to fund development and commercialization.